The origin
Ian graduated from Aga Khan Academy Mombasa in May 2026 with an IB Diploma — Economics, Global Politics, Computer Science. But the real education happened outside the classroom.
While his peers were studying, he was also managing 72-person teams, closing commercial sponsorships, shipping consumer products, and building automated business systems from his room in Kilifi. The DR.DULLU brand documents every step — every system, every cost, every failure — so the next generation of African founders doesn't have to start from zero.
Timeline
Four years. Built in public.
Started building.
Taught himself web development, DNS, APIs, and content strategy alongside a full IB curriculum. First freelance clients. First sites shipped.
Kitenge Treasures + Hult IBS.
Launched an eco-friendly consumer brand from scratch — supply chain, pricing, direct sales — generating 312,000 KES across 200+ transactions while still in school. That same year competed in the Hult IBS × Dolce & Gabbana global challenge and reached the semi-final against university-level teams.
Production Manager. 72 people. 1.03M KES.
Led every department of Aga Khan Academy's flagship annual theatre production — marketing, finance, logistics, partnerships. The production raised over one million Kenya shillings for community charity. Simultaneously appointed Resident Captain, responsible for welfare and culture across 100+ boarding students.
Shipped DDi and 4unter.
Built Dullu Digital — an automation agency running on under $100/month in tools. Built 4unter, a proprietary lead intelligence platform that scrapes, enriches, and AI-scores 500+ qualified prospects per search. Both live. Both generating.
IB Diploma. Coaching systems. Going global.
Graduated from Aga Khan Academy with the IB Diploma in May 2026. Now building full coaching system infrastructure for high-ticket coaches and consultants in the UK and US — the backend that lets a $500k coaching business run without an ops team.
Client Work
Real projects. Real clients.
Pride of Africa-Diaspora Awards
Full awards platform & websiteA diaspora recognition initiative celebrating African excellence globally. Ian built and shipped their complete digital platform — the public-facing awards site, nominations infrastructure, and brand presence.
prideofafricaawards.org ↗Ventures
Things built. Not planned.
Dullu Digital (DDi)
2025 – PresentAutomation-first digital agency. Coaching system builds, brand infrastructure, and lead systems for coaches, consultants, and operators.
digital.dullugroup.co.ke4unter · Lead Intelligence
2025 – PresentProprietary platform that finds, enriches, and AI-scores 500+ qualified leads per search. Built internally. Deployed for clients.
4unter.dullugroup.co.keKitenge Treasures
2023 – PresentEco-friendly consumer brand started in school. 312,000 KES revenue. 200+ transactions. Supply chain, pricing, and sales built from zero.
BootstrappedSTART Afrika Network
2024 – PresentFree networking and resource-sharing platform for young African entrepreneurs. Independently designed, built, and managed.
Community platformSkills
What gets shipped.
Coaching Systems
- End-to-end journey automation
- Kajabi + multi-platform integration
- Client portal builds
- Make.com / Zapier
Marketing & Sales
- Lead generation
- SEO
- Sales pipelines
- Brand positioning
- Cold outreach
Build
- Next.js
- Web development
- API integrations
- Supabase
- Cloudflare
Business
- Team management
- Client negotiation
- Financial planning
- Public speaking
Education & Leadership
Aga Khan Academy, Mombasa
IB Diploma Programme — Graduated May 2026
Economics HL · Global Politics HL · Computer Science SL
English Literature HL · Math AA SL · Swahili A SL
Leadership
Resident Captain — Aga Khan Academy (2024–2026)
Selected by school leadership. Responsible for welfare and culture across 100+ boarding students.
Programme Lead — IB Festival of Hope Africa
Co-led Kenya's team for a regional IB community impact initiative across multiple schools.
International Exchange — Hyderabad, India (2023)
Competitively selected to represent AKA Mombasa. Cross-cultural business presentations and collaborative projects.