Built in Public · Kilifi, Kenya
You don't need a big budget to build big systems.
You need the right weapons.
One person. Nairobi. Building an automation agency, lead intelligence tool, and digital product shop — all under $100/month in tools. Everything documented as it gets built.
Where the money is going
Most Kenyan businesses aren't losing money because their product is bad.
They are losing it through six specific leaks. Count your yes answers.
The Response Gap
Leads message you and buy from your competitor before you reply. Every hour of silence is a closed deal somewhere else.
The Proposal Problem
Quotes sent over WhatsApp chat. They scroll past it. You never had a real chance.
The Silent Quote
The deal didn't die because they said no. It died because you never followed up.
The One-Transaction Client
Clients who bought once and never heard from you again. Not because they left — because you never came back.
The Empty Review Page
Happy clients who never left a review because you never asked. Your next client is reading a blank page.
The Time Drain
Two or more hours every day on work automation handles in seconds. You are paying yourself to do a robot's job.
What I build
Three ways to put the weapons to work.
Playbooks
Self-serve guides you build once and run without you.
Step-by-step automation systems for Kenyan business owners. WhatsApp, M-Pesa, AI prompts, lead follow-up. Built for East African reality, not Silicon Valley.
From KES 999
Browse the Shop →Automation Builds
Done-for-you systems. We build it. You run it.
Custom automation work through Dullu Digital. WhatsApp bots, lead pipelines, payment flows, operational infrastructure. Full build, full handover.
From KES 120,000
Dullu Digital →Lead Intelligence
500 qualified leads before your competitor finds five.
4unter finds, enriches, and AI-scores leads from any market. Import to your pipeline or fire outreach directly. Built for sales teams and agencies.
Free trial
Try 4unter →The story
One person. Every system documented.
Ian Dullu (Dr. Dullu) is building a complete business operation from Kilifi, Kenya. Automation agency. Lead intelligence tool. Digital product shop. All of it under $100/month in tools.
The point is simple: everything big companies use to dominate their markets is available to any business owner willing to set it up. This is the documentation of doing exactly that — from scratch, in public, with real numbers.
Every system. Every cost. Every failure. Published.